An illustration of a festive storybook with a tree branch, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!

Elf Moments: Experience All Our Magical Christmas Brands!

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The Elf on the Shelf is just one way to create cherished moments at Christmastime. In fact, The Elf on the Shelf is a part of a growing cast of characters designed to delight those you love! Get to know the other enchanting members of Santa’s crew including snuggly Elf Pets, playful Elf Mates, a mystical Noorah, the lovable SnoBiggie yetis, our curious Bogies, and adorable Frost Pips—the baby elves that inspire joy year-round!

An illustration of a girl Scout Elf playfully cocking her arm back before launching a snowball, from behind the cover of a cheerful snowman wearing a black top hat and red bowtie. They appear to be atop an interlacing, golden ribbon with snow flurries surrounding them. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!

Collage of the 3D animated Scout Elves, a Scout Elf doll reading a mini The Elf on the Shelf Tradition storybook surrounded by a teddy bear plush reading a mini The Night Before Christmas storybook, and an Elf Pets Reindeer reading a mini Elf Pets Reindeer Tradition storybook, and a child sitting on a sofa reading The Elf on the Shelf Tradition storybook while a boy Scout Elf looks over his shoulder

The Elf on the Shelf®

Santa’s Official Scout Elf

Collage of the 3D animated Elf Mates, a close up of a child holding all three Elf Mate products, and an Elf Mate sitting next to a bath tub atop a red bath mat with a rubber ducky and towel draped over his shoulder.

Elf Mates®

Kindhearted Christmas Helpers

Collage of the 3D animated Elf Pets Arctic Fox, Reindeer and Saint Bernard, an Arctic Fox plush sitting in a magical snowscape with conifer trees and the Northern Lights overhead, and two children playing with an Elf Pets Reindeer and Elf Pets Saint Bernard on the floor.

Elf Pets®

Santa’s Cuddly Helpers

Noorah^®

Santa’s Magical Arctic Fox

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