Play games, complete activities, meet beloved characters and explore the North Pole!
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Visit the store, see elf ideas, read the blog and learn about North Pole traditions.
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The Elf on the Shelf® & Kellogg’s

The Elf on the Shelf® & Kellogg’s®

In partnership with Kellogg’s®, The Elf on the Shelf® Scout Elves are bringing a touch of Christmas magic to your breakfast cereals! Find The Elf on the Shelf® Hot Cocoa Cereal with marshmallows, exclusively at Walmart in the U.S. this season, along with the returning fan favorite Sugar Cookie Cereal, available at preferred Canadian and U.S. grocers. Serve up an Official Cereal of the North Pole to celebrate your Scout Elf’s return… or perhaps your elf will stage a good morning surprise and deliver this special treat for you to try. Check with your local stores for availability.

Kellogg’s Products

Scout Elf Ideas

The Creation of The Elf on the Shelf® Cereal

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