Merry Christmas and Happy Holidays!

As we celebrate this season, our hearts are overflowing with gratitude for friends and partners like you. We’re amazed by the achievements this year has brought. Together, we celebrated 20 incredible years of The Elf on the Shelf ^® alongside our enthusiastic, creative fans around the world. We saw the publication of our first middle-grade novel, The Rise of Nicholas the Noble, launched our first-ever console video game, introduced our new animated preschool series, Scout Elf Squad, and forged many new partnerships with brands we admire.

Our presence now spans 29 countries across six continents, supported by more than 100 licensees, while our internal team has grown to over 120 remarkable employees. Your collaboration, creativity and belief in our mission are what make all of this possible. Since 2005, our purpose has remained constant: to create joyful family moments. Thank you for believing in our purpose and for helping make our 20^th a year to remember.

We are so thankful for you and are excited about all that lies ahead. The stories of Santa’s North Pole are still unfolding, and the best is yet to come.

From our hearts to yours, we wish you a season filled with joy and love surrounded by your friends and family.

With gratitude,

Co-founders and Co-CEOs, The Lumistella Company