Have you noticed that your Scout Elf is starting to feel more and more like a member of the family? And if your family are Disney … Read More

Have your kids ever wondered how elf babies grow or where baby elves come from? At the North Pole, the answer begins in a magical … Read More

There’s a reason children love their Elf Pets. They aren’t just decorative plush that come out of storage each Christ… Read More

Are my Kids Missing Out if They Don’t Have an Elf? If you didn’t grow up with The Elf on the Shelf, you’re not a… Read More

There’s a moment that happens in many homes sometime after the holidays.  It might be February. Or April. Or a random … Read More

In a chilly corner of the Arctic Circle lives one of the fluffiest, fuzziest, most unexpectedly lovable creatures in the Santavers… Read More

Preschool Learning with Purpose Preschoolers are natural learners. They explore, experiment and express themselves through play. T… Read More

Your Scout Elf’s visits become a thread in the fabric of your family’s story, a tradition that grows with your children, and m… Read More

The holiday season is approaching, and families everywhere are searching for the perfect holiday gift for kids—something meaning… Read More

The North Pole Has a New Beat At Santa’s North Pole, music is more than background noise—it’s the heartbeat of joy, teamwork… Read More

For twenty years, Scout Elves have flown into homes around the world, but it’s your stories that have kept their magic alive. In… Read More

A Magical New Show for Preschoolers Every day at the North Pole is filled with wonder, imagination, and play—and now a brand-new… Read More

At Santa’s North Pole, a large, snowy field sits under the twinkly night sky. Here, shiny ice ribbons curl into frost flowers … Read More

There’s something powerful about the way children play. Give them a plush, and suddenly they’re caretakers, adventurers, story… Read More

The turkey’s not even carved yet, and somehow—just like that—it’s time. Elf Season is about to begin! At the North Pole, S… Read More

In case you missed it, check out our August and September elf prep checklists for more ideas! Read More

Discover more ways to incorporate Elf Mates into your traditions and children’s playtime! Read More

Razzle the Celebration Snowman is the North Pole's official headmaster of hoopla! He bursts onto the scene ready to turn any day … Read More

The holidays may still feel a sleigh ride away, but for families who welcome a Scout Elf each year, September is the perfect time … Read More

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Have you ever wondered who Santa was before he was . . . Santa? Or what the North Pole was like before the reindeer, the sleigh, a… Read More

The Elf Pets Reindeer holiday tradition is a cuddly companion with a heart full of purpose and an illustrated storybook that tells… Read More

Welcoming your Elf on the Shelf is one of the most magical holiday traditions families enjoy year after year. If you’re beginnin… Read More

The Elf Pets® Arctic Fox is a beloved part of Christmas traditions, playing a crucial role in bringing Santa’s magic to lif… Read More