An illustration of a girl Scout Elf posing alongside some festive holly bunches with red berries and a Christmas ornament, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!

Elf Favorites: Discover Family Fun and Entertainment!

The North Pole is bursting with exciting characters, places and stories to discover. Santa and all his pals entertain year-round with a peek inside their magical headquarters, where merriment and Christmas spirit soar all year long.

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An illustration of a tree branch and holly berries, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!
Macy's Thanksgiving Day Parade logo over a green background.

Macy’s Thanksgiving Day Parade

Since 2012, The Elf on the Shelf and friends have been fan favorites at the Macy’s Thanksgiving Day Parade. In 2024, an extraordinary new balloon starring one of Santa’s best pals arrives, chasing the northern lights and spreading holiday magic.

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A cast of actors dressed as Scout Elves, performing in a musical about The Elf on the Shelf in a partnership with Mills

Set to Return: The Elf on the Shelf – A Christmas Musical

Although it is currently on hiatus, the live show is set to make a return soon. So check back to learn more about a Scout Elf who shows his new, human family the importance of Christmas cheer in this original story and score with spectacular sets and dazzling costumes. The fully staged touring theatrical production brings heartfelt moments for a joyous celebration.

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A snippet from the Food Network Elf on the Shelf Sweet Showdown tv show, hosted by Duff Goldman

The Elf on the Shelf Sweet Showdown

Seen first in the 2023 holiday season, celebrity chefs Duff Goldman, Kardea Brown and Ashley Holt cheer on six teams of all-star sweet-makers and their Scout Elf helpers to see who would become the Ambassadors of Confectionary Concoctions.

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Want to Partner with Us?

The Lumistella Company invites opportunities for innovative new collaborations and co-branding ventures with partners who align with our company’s values and beliefs. If you have an existing portfolio, a history of working with global IP character brands, established distribution channels, a strong relationship with retailers, and a sensational idea for a brand experience, we’d love to hear from you.

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A cast of CG Scout Elf characters from the specials, each holding the Elf Pets Reindeer's charm which is aglow. The background is a snowy landscape.